Phoebe AssenzainrhetoricaWhen Branding Magic Becomes TragicShould “movement” brands slow down?4 min read·Jun 7, 2021----
Phoebe AssenzainrhetoricaThere’s no business like slow businessDid you read Audrey Gelman’s apology?4 min read·Oct 20, 2020--1--1
Phoebe AssenzainrhetoricaContent Strategist User GuidePart One: A High-Level Introduction to the Content Strategist3 min read·Sep 4, 2020----
Phoebe AssenzainrhetoricaWhat’s a Content Strategist and How Do They Work?Why I’m building a user guide for designers, devs, product folks, and other stakeholders.3 min read·Sep 4, 2020----
Phoebe AssenzainrhetoricaHow to toggle between real-world rage and straight-up fantasy while sheltering in place.Happy Friday. Here’s a list of things I’ve found to provide seconds-to-entire minutes of cozy, relaxing and reaffirming feelings during…3 min read·Jul 24, 2020----
Phoebe AssenzainrhetoricaFacebook, I wish I knew how to quit youKara Swisher gave Mark Zuckerberg a spanking in the Times and warned that if he didn’t clean up his act (i.e., ban hate speech from the…5 min read·Jul 2, 2020----
Phoebe AssenzaHow to do Feminism like a French GirlWhen I was a 22-year old music marketing person in L.A., the company I worked for had a big party for the release of our first print…3 min read·Jan 12, 2018----